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product/interactive designer

Project 05Branding

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Lambda Biologics

A brand identity for an organoid biotech, grown from one continuous movement and published as the online guideline its teams build from.

Lambda Biologics grows patient-derived organoids for drug discovery. The identity is built from one idea: the lambda waveform, a single continuous movement from one state to another, drawn as a symbol and repeated into every pattern, grid and detail the brand uses.

The guidelines are where it lives day to day, so they are presented here as they were designed - an online guideline with a page for each foundation. Use the sidebar to move through it.

Client
Lambda Biologics
Scope
Brand identity & visual system
Format
Online guidelines, nine pages
Year
2026
Agency
FusionCell
The Lambda Biologics guidelines cover: 'Brand Guidelines v2.0' in Vital Green on Lambda Green, beside the lambda symbol rendered as a frosted green 3D form over a dotted construction grid

Brand Guidelines

v2.0 · 2026

Applications

Applications bring the system together. Stationery, decks and packaging are built from the same logo, colour, pattern and type rules — and every piece on this page is a live, editable component.

The stationery set on a pale green ground: a folder with the Lines pattern, a letterhead, a compliment slip, envelopes and business cards

Corporate stationery

Print stays calm: white or Deep Bio Green grounds, one Vital Green accent strip and the logo top-left. Patterns belong on covers and backs, never behind body copy. Every piece is built at true size (4 px = 1 mm).

Presentation folder cover in Deep Bio Green with the Lines pattern and the title 'Organoid culture systems'

Folder — front cover

220 × 305 mm · Lines pattern, Dark

Inside of the folder: a Lambda Green pocket holding a product information sheet

Folder — inside pocket

Tabbed inserts for data sheet, protocol, CoA

A4 letterhead: the logo top-left, address block, letter text and a Vital Green strip at the foot

Letterhead

A4 · 210 × 297 mm

A5 notepad, ruled, with the symbol and a Lambda Green foot

Notepad

A5 · 148 × 210 mm

DL envelope front: the logo top-left, the address window and a Vital Green strip

Envelope — front

DL · 220 × 110 mm

DL envelope back in Deep Bio Green with the Flow pattern

Envelope — back

Flow pattern, Dark

Business card front: a Lambda Green card with a large Vital Green close-up of the symbol

Business card — front

85 × 55 mm

Business card back: name, role and contact details beside the logo

Business card — back

Name · role · contact

Presentation

Decks run on Deep Bio Green with paper-coloured content cards. One idea per slide, titles in Cal Sans, imagery graded to Lambda Green. Dividers go full-bleed with a single line of type.

Content slide: a paper card on Deep Bio Green headed '01 · The challenge — Models are built once and forgotten', with a micrograph of organoids

Content slide

1920 × 1080 · card on Deep Bio Green

Divider slide: 'Our approach' over a green-graded render of rings

Divider slide

Full-bleed graded image + one line

Timeline slide: 'The first ninety days' in four steps on a Lambda Green card

Timeline slide

Lambda Green card, Vital Green numerals

Kit & packaging

Packaging is where Vital Green leads. The supergraphic wraps the lid, the OrganoEZ wordmark sits large, and every label repeats one hierarchy: sub-brand eyebrow, product name, then specs.

Kit box lid in Vital Green: the supergraphic, a large OrganoEZ wordmark and 'OncoPlex™ Colon Kit'

Kit box — lid

300 × 220 mm · Supergraphic on Vital Green

Kit box side in Deep Bio Green with the product name and storage line

Kit box — side

40 mm depth · storage line

Lab notebook cover in Lambda Green with the Flow pattern

Lab notebook

A5 cover · Flow pattern

Round seal sticker in Deep Bio Green with the symbol in Vital Green

Seal sticker

Ø 40 mm

Vial label: the symbol on a Vital Green panel, 'OncoPlex™ Colon' and the specs

Vial label

100 × 35 mm · wraps 100 mL bottle

In context

Rendered mockups of the pieces above, for decks, social and case studies. After a design change, re-export the textures and re-render from lb_mockups.blend.

Rendered scene on pale green: the OrganoEZ kit box, the lab notebook, business cards, a seal sticker and a labelled bottle
Kit, notebook, cards and vial — rendered in Blender

Application rules

Four rules keep every new piece recognisably Lambda.

  1. 01

    One accent

    Lead with a single Vital Green moment per surface — a strip, a badge or the wordmark. Never set body text in it.

  2. 02

    Logo placement

    Top-left on stationery and covers, bottom-left on slides. Keep clear space of one symbol height.

  3. 03

    Patterns frame, never fill

    Flow, Lines and Supergraphic go on covers, backs and lids — kept clear of text areas.

  4. 04

    True to size

    Build print at 4 px per mm with 3 mm bleed, and export from the editable components.

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