Project 05Branding
← All workLambda Biologics
A brand identity for an organoid biotech, grown from one continuous movement and published as the online guideline its teams build from.
Lambda Biologics grows patient-derived organoids for drug discovery. The identity is built from one idea: the lambda waveform, a single continuous movement from one state to another, drawn as a symbol and repeated into every pattern, grid and detail the brand uses.
The guidelines are where it lives day to day, so they are presented here as they were designed - an online guideline with a page for each foundation. Use the sidebar to move through it.
- Client
- Lambda Biologics
- Scope
- Brand identity & visual system
- Format
- Online guidelines, nine pages
- Year
- 2026
- Agency
- FusionCell
Brand Guidelines
v2.0 · 2026
Imagery
Our images are clean, bright and real. They show the biology we work with and the people who do the work — with green as the living accent and plenty of space to breathe.
Image families
Every image belongs to one of four families. Each has its own color composition, so a set of images always feels like one brand.
Microscopic
Pale white 70% · Green 25% · Dark 5%
Abstract
Black 70% · Green 25% · Light 5%
Lab close-up
Laboratory
White 65% · Green 20% · Blue 15%
Scientists at work
People
White 70% · Blue 15% · Green 10% · Skin 5%
Microscopic
Microscopic perspectives reveal the intricate cellular structure of organoids. Prioritise green and white; color-grade toward Lambda Green so every micrograph feels part of the same set.
#GreenMicroscopy #OrganoidCells #CellularStructure
Abstract
Abstract forms with repetition or high contrast, set in rich dark space. Ideal behind headlines — the dark negative space keeps text clear.
Faster, clinically
relevant insight.
#GreenAbstractDark #BiotechParticleWave #DarkOrganicTexture
Lab & people
Real laboratory personnel in authentic procedures build credibility and trust. Bright, sterile environments dominate; blue appears through gloves and liquids, green through samples and subtle brand accents.
Laboratory — clean lab, close-up of equipment
White & grey 65% · Green 20% · Blue 15%
People — scientists at work, real procedures
White & grey 70% · Blue 15% · Green 10% · Skin 5%
Iconography
A minimal line-style set keeps our visual language consistent and professional. Icons sit on a 48 px grid with a 1.5 px stroke, rounded caps and joins, in Lambda Green on light and White or Vital Green on dark.
Antibody-Drug Conjugate (ADC) Evaluation Platform using PDOs
Advanced organoid disease models
Drug discovery & toxicology
Do
One icon per heading or list item; scale on the 48 px grid (24 / 48 / 96).
Don’t
Fill icons, change stroke weight, recolor partially or add effects.
Resources
Image libraries and icon files.
Downloads
- Approved image library (micrographs & renders)
- Color-grading LUT — Lambda Green
- Icon set (SVG, 54 icons)
- Figma icon components
